There are dozens of platforms today that offer siloed solutions for either businesses or for the parents. However there is no solution on the market today that offers a singular platform that gives to the parents a way to stay connected to all of their children's activities, and communicate to other parents, while offering the businesses a way to engage parents, grow their community and simplify their back office operations.
Business Pain - Waist of time and money - businesses use up to 10 different platforms to communicate to customers and have no ability to pull insights and statistics from these non-integrated platforms.
Parent Pain - Hard time relating to their children (not knowing what exactly is happening at the activities where their children go), or communicating to the teachers/instructors (finding schedules or updates about their children performance) or other parents. (setting up playdates and carpools)